I was embedded on the Apple team through AKQA for extended periods of time between 2020 and 2025. I got to work with teams made up of Apple employees, creatives from other agencies, and my fellow AKQA colleagues.

Apple expects nothing less than excellence at every turn, and it was inspiring to see how everyone comes together to put out incredible work year after year.

During my time at Apple, I was a senior writer on seasonal events, product launches, and on-device demos. For each campaign, I was there from inception to launch — coming up with Apple-worthy headlines and body copy, brainstorming with UX designers, working with geo producers to ensure clear translations, and QAing every piece of work before it went live.