May 20th 2018 marked the 145th anniversary of the original blue jean — The Levi’s 501® — and we wanted to celebrate in a big way. From events, to a custom collection, to tons of social teeing it all up, we were responsible for making sure we gave denim the birthday it deserved.

In the spirit of inclusivity and Levi’s ongoing mission to collaborate with artists and shoppers, we decided to make 2018’s 501® Day all about collaboration, customization, and creativity.