Insightec is a medical device company that sells Focused Ultrasound equipment — cutting-edge technology that can treat patients with Essential Tremor.

While neurologists are deeply knowledgeable about Essential Tremor, they still aren’t able to truly put themselves in the shoes of their patients. We felt that by doing so, they could better empathize with the travails of the people they treat, and in turn fully appreciate the profound relief Insightec’s equipment can provide.

For a national medical expo, we created three mini experiences for physicians to get a better glimpse of the difficulties their patients face. We then shared relevant info about Focused Ultrasound after each experience.