The Nimb smart ring empowers people everywhere to live their lives with less fear and more opportunities. By connecting users with a trusted circle of loved ones and even emergency services with the push of a button, it says “fuck fear.” And it was our job to shout it from the rooftops. After sourcing tweets about fear and anxiety from campuses around the country, we were able to turn them into confident statements and flip off fear with the help of Nimb.