Insightec is a medical device company that sells Focused Ultrasound equipment. With this equipment, physicians are able to target and destroy deep tissue to treat patients without incision. They can also monitor progress in real-time during the treatment.

It’s pretty remarkable technology, and we had the honor of unpacking it and determining how to best position Focused Ultrasound as a treatment for Essential Tremor at a Medical Expo.

Expos can be chaotic and flooded with information, so we had to make sure the Insightec booth stood out with a memorable and meaningful interactive experience.

While neurologists are deeply knowledgeable about Essential Tremor, they still aren’t able to truly put themselves in the shoes of their patients. We felt that by doing so, they could better empathize with the travails of the people they treat, and in turn fully appreciate the profound relief they could provide with Insightec’s Focused Ultrasound.

We created three mini experiences that mimicked the difficulties of daily tasks for Essential Tremor patients, and provided relevant information about Focused Ultrasound after each experience.