2018 International Women’s Day was a difficult one for brands to navigate. For Levi’s, we wondered: do we rally around the Time’s Up movement despite no official partnership? Do we lighten it up with a simple social post of women looking badass in jeans? We floated all the ideas around and settled on something both simple and arresting. With my background in poetry and the Art Director’s flair for social strategy, we decided that Levi’s should post a poignant poem about women and their contributions, struggles, and power via Instagram Stories. We also paired it with a statement that wouldn’t disappear in 24 hours — an ode to women stitched onto a custom Trucker Jacket by a Levi’s tailor. We were delighted that the clients loved the ideas and were stoked to see the final products.