Levi’s tasked AKQA with coming up with a social play to celebrate Valentine’s Day. We could have gone with a simple approach and posted a photo of a couple kissing, both wearing Levi’s, but we decided that would just not do. Instead, we made the most of the 48 hours we had to create and deliver. We decided on customizable Instagram Story Valentines with cute, jean-centric messaging, as well as a post that shows off the customization potential in a pair of Levi’s.