“Let’s redesign a whole site between Thanksgiving and Christmas,” they said. “It will be fun,” they said.

And, it kind of was. After having been on the pitch team that won AKQA the TOMS account, I was all in. What started as a few new pages of the existing site turned into a pretty significant brand refresh. As the sole writer on the project, I got to do a bit of everything. I worked with UX designers and strategists to lay everything out, designers to come up with a clear way for TOMS to both sell product and clearly explain their mission, and of course, I wrote the site copy.

After lots of late nights and way too much pizza, we had a slew of beautiful new pages for TOMS to launch.