Coca-Cola Zero Sugar (aka “Coke Zero”) asked AKQA to develop a full-blown 2024 campaign. The challenge? Despite multiple product reformulations and great marketing, a lot of people still don’t believe it will taste good.

If Coke Zero was going to prove itself once and for all, we obviously had to give it a voice on every platform possible. We worked with liquid specialists and AI experts to leverage ACTUAL Coke Zero condensation, bubbles, and mist and turn them into self-confident, punchy statements.

We also had Coke Zero make a splash on TV in a series of fun spots where Coke Zero took on the voices of a soda sommelier, Netflix night owl, and even boy band NSYNC.